Articles

Know your audience and why you're writing; the rest is easy.

Do you realize you're actually writing all the time?

It's called talking!

Writing is nothing more than 'talking on paper' and I love to 'talk' to people and show how easy it is to tell a story.

That story can be in the form of a letter, memo, business presentation, article or book. It doesn't matter. Talk to your audience and think about 'what's in it for the audience'.

My research skills and background as a reporter/writer allow me to effectively interview clients to discover what is important to them. If even the most important messages are simple and practical, audiences will always take something away that they can use.

Sample Articles

Here is a sampling of some of the articles written by Garth Roberts:

1. To Get Them To Listen, Try Setting A Good Example
2. Getting Started With Writing
3. Who Is Your Audience?