Blogs, Newsletters, and E-mails: Write to Grab Your Client’s Attention
It's 9 AM. You've been at work for half an hour and already ticked off three people with your e-mail messages. Four others have no idea what you asked them to do. E-mails must be clear, concise, and stimulate action. The words you use are more critical in e-mails than in face-to-face conversations. The friendly, joking tone you have in person doesn't translate the same via e-mail.
It's 9 AM. You've been at work for half an hour and already ticked off three people with your e-mail messages, there are no comments on your latest blog post, and writing your newsletter is about to kill you.
E-mails, blogs, and newsletters must be clear, concise, and stimulate action. The words you use are more critical in written information than in face-to-face conversations. The friendly, joking tone you have in person doesn't translate the same on the computer screen or printed page.
Learn:
- how to use plain language in your writing
- how to avoid becoming spam
- how to write succinctly and clearly
- how to get the action you want
- how to make your audience care
The first class will be scheduled in January 2010
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